About CommonPoint
The blueprint for how best to market and sell to association lives here.
If you’re serious about landing more association clients, this is where you get marketing that actually works.
Clear guidance, impactful campaigns, and results that will make feel like the investment is more than worth it.
The Problem
Associations don’t buy like corporations.
- They move more cautiously
- They buy by committee
- They make decisions based on trust, not tactics
If your message doesn’t reflect that, it won’t land.
The Solution
This is why we started CommonPoint.
- Speak the language of associations
- Position your brand around outcomes that matter
- Build marketing that earns trust before it ever asks for the sale
The CommonPoint Difference
We have more than 20 years in the association space helping companies sell smarter, communicate clearer, and connect deeper.
What we’ve seen again and again turned out to be more of a translation problem than an intent problem. Good companies doing great work, but their message wasn’t built for the market they were hoping to sell to.
CommonPoint exists to bridge the gap between what you do and how associations actually buy.
Meet Chris Bonney
Founder. Chief Pathfinder. Author of Selling Unique: A Modern Business Story About Selling to Associations.
Chris Bonney has spent 15+ years working with associations—partnering with them, learning from them, and, most of all, earning their trust.
Selling Unique is his debut book. Both a practical guide and a way of giving back to the community that has shaped the way he works, thinks, and builds relationships.
He is the Founder and Chief Pathfinder at CommonPoint, his agency helping companies navigate their marketing journey through the association space with confidence.
Why Associations?
Associations are a billion dollar market hiding in plain sight.
They exist in every industry from finance to healthcare to aviation.
They’re smart, forward-thinking, and purpose-driven.
Harder to sell to yet more rewarding when you get it right.
How to Engage with Us
Take the Association Fit Quiz
Discover how ready your company is to win in the association market.
Read the Book
Selling Unique: A modern fable about how to sell to associations the right way.
Take the Course
Coming soon!
LinkedIn Guide
Practical tips to help you build visibility with association leaders.
Let’s Talk
If your marketing feels like it’s “almost there,” but not quite connecting — that’s fixable.